Presidents’ Day: Toyota’s Dancing Presidents

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The focus of this weekend’s impromptu posts is Presidents’ Day commercials highlighting the following key terms “presidents” and “dancing.”  Silly?  Yes.  Disturbing?  Most Certainly.  Opportunity to teach cultural point of view and highlight how silly we can be?   Absolutely.   Hopefully this weekend’s post can help you add social commentary, media literacy and humor to the classroom.

There is a chance, however small, that yesterday’s Value City Furniture “Dancing Presidents” commercial simply did not satisfy your need to see our founding fathers break it down.  Never fear.  Today, we’ll give you one more commercial featuring our newly minted back up dancers President Lincoln and President Washington.

Toyota Presidents’ Day 2011 Commercial –“Presidents Care”

At 30 seconds, this is a much more standard commercial.  Have student consider the patriotic elements as well as the highly choreographed presidents.  You may have students compare this “dancing presidents” commercial to the Value City Furniture commercial highlighted yesterday.  Questions for viewing, written response and discussion are below.

  1. Describe the reason that Toyota would feature “pseudo” hip hop music and dance moves in this commercial for car sales over President’s Day weekend.  What argument does this make about the audience they’re trying to reach?
  2. What patriotic elements are included in the commercial?  Explain their purpose?
  3. Again, why dancing presidents?  What difference does it make that these Presidents are choreographed and wearing tuxedos?
  4. Of the two dancing presidents commercial, Value City & Toyota, which is ultimately more effective?  Explain your reasoning.
  5. Considering that you’ve viewed two commercials that prominently feature dancing presidents, what argument could you make about society or culture?

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