Rhetoric: Olympic Advertisements

As promised, today we talk about Olympic advertisements.  While the 2012 games are over, it’s still a good way to engage students in the process of viewing advertisements through a critical lens.   Introduce this particular exercise by discussing the sheer size of an Olympic audience and the role that Olympic sponsor.  Some good resources for this kind of discussion include:

Begin by asking students to simply watch the commercials without pens and pencils.  They’ll think you’ve lost it.  Then, ask them to watch a second time recording responses for critical thinking questions and SOAPSTone.  You may choose to discuss as a class or have them turn in for a grade.

P&G “Proud Sponsor of Moms

As you watch the commercial construct a series of detailed notes for each category of SOAPSTone. 

Speaker Occasion Audience Purpose Subject Tone
 

 

 

 

 

 

 

 

 

  1.  Explain the impact of using this particular age/size of children?  Why not babies?  Why not teens?

 

  1. Describe the emotional impact of the commercial itself and explain how that effect is accomplished.

 

 

  1. Why is there no dialogue until the very end?

 

  1. Why end with the image of a diver? Why not the weightlifting or balance beam?

 

 

 

Nike’s “Find Your Greatness

As you watch the commercial construct a series of detailed notes for each category of SOAPSTone. 

Speaker Occasion Audience Purpose Subject Tone
 

 

 

 

 

 

 

 

 

  1. Why begin with only the noise of the jogger’s feet on the pavement?

 

  1.  Define greatness in modern culture.  Define greatness according to this video.  Put both in your own words.

 

Now, identify the pros and cons to the videos perspective on greatness.  Be thoughtful in your responses. 

Pros Cons
    
    

 

  1.  Why argue that “greatness” is not a rare DNA strand?  Think about audience and where/when this commercial was aired.

 

  1. What argument does the commercial convey?  What might be the purpose of such an argument in light of the audience/event in which it aired?

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