Super Bowl 2012: Overview

Do any Google search for advertising lesson plans and in Google language you’ll see “about” 3.8 millions results.  Change “advertising” to “commercial” and that number climbs to over 18 million.

With such vast resources available, it might seem as if starting a unit on the rhetoric of commercials would be a matter of pointing/clicking.   Instead, it’s tricky.  The lessons plans feel too simple or only ask for summary.  Worse, the commercials don’t meet the needs of your “audience” because of their age or content.

Do any good lessons plans for commercials exist?

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It’s easy to waste countless hours searching and come up empty handed.

Ultimately good commercials are hard to find.  Most are too “adult,” too irritating or too foolish for use in the classroom.  Even Monday after “the big game” might leave you feeling as if those 3.5 million dollar ad spots didn’t quite live up to their potential.  It’s easy to see why between Elton John as the king of Pepsi and Cars.com’s take on “confidence”.

In the midst of all the commercial teasers and Super Bowl Ad chatter, it seems only fitting to use that momentum to pick up where we left off last week with print advertising.  So this week we’re going to tackle Super Bowl commercials.  Of course, we’ll parse the “good” Super Bowl commercials by sorting them into categories and providing you a variety of sources to serves as background.  So relax. Maybe even close your eyes after your late night, snack food debauchery.  Just don’t let your mind wander to any of those Doritos commercials.  You’ll regret it.

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