Your Two Favorite Educators
As Emily and Aubrey look back over the week they use their razor sharp wit to analyze commercials. All types of commercials. Even, *gasp*, some of the worst.
Aubrey: Humor, dogs, even Kia’s “Hamster Rap” make a difference in student response. Although I will say that I’ve used Google Chrome’s “Dear Sophie” commercial and there wasn’t a dry eye in the room. Something about children growing up and swelling music. Judge for yourself.
Emily: No, I don’t think it is their “responsibility.” However, I think the more
Emily: The commercials with lasting appeal are the ones that people find themselves repeating later in the day. The catchphrase or tagline is key. The commercials with a statement like “don’t leave home without it” and “the other white meat” last with audiences. The commercials with lasting appeal are the ones that people find themselves repeating later in the day. However, my favorite taglines are ones like “Have It Your Way” and “I’m luvin’ it.” Mmmm…fast food.
Aubrey: Taglines are important. I can’t remember as a child how many times I said, “Time to Make the Donuts” but it was far too many. Personally, I feel the shift to commercials that showcase music and limited dialogue has been significant. Clearly, Volkswagen’s “The Force” is a near perfect example and the Chevy Sonic “Stunt Anthem” from Sunday was quite good. But I would classify one my favorites as the Nike “Tag” commercial. Idea, execution, acting, music–it’s all amazing. I may have looped it while writing all my responses.