Tag Archive for Starbucks

Weekend Pop Culture: Starbucks and Create Jobs for USA

To recap, yesterday we discussed Starbucks’ initiative Create Jobs for USA.  Yesterday’s post was all about how to use the language of the website,

infographics and video to analyze images, argument and language.   Today will be a conversation about how to use the media’s coverage to teach media literacy and practice critical thinking and writing skills through synthesis.

Pose the following synthesis question to your students:

What moral or ethical considerations should be part of a movement like Create Jobs for America when partnered with a larger corporation like Starbucks?

 

Before having them construct an persusaive paragraph or thesis statement have them review the different perspectives below.  You might even consider using QR stations with the information below if you feel so inclined!

 

WYNC Q&A with Schultz

Insightful Q&A that examines point of view and argument from Starbucks’ CEO Howard Schultz. .  For a more detailed discussion of how to introduce Q&A’s in class see our post about the NBA lockout.  See the excerpt below.

 

Questions to pose for discussion and/or written response:

  1. Identify Schultz’s primary argument.
  2. What is evident about Howard Schultz based on his responses?  What do you know about him as an individual, a CEO and an American?

NPR-Starbucks Hopes to Kick-Start Job Creation

NPR provides a useful overview along with several interviews from microfinanciers and economists.  It offers a perspective that is not only driven by the voice of Starbucks.

Questions to pose for discussion and/or written response:

  1. Discuss the importance of including Mark Pinksy’s point of view.  What impact does it have on the story?
  2. What is the argument identified about private corporations and responsibility to the American public?

Huffington Post-Small Businesses to Lawmakers: Give Us Some Credit!

A Pro-Create Jobs for USA piece with a distinctive voice/tone.  It’s a great piece for students in terms of identifying point of view, argument and how language contributes to tone.

Questions to pose for discussion and/or written response:

  1. Identify the tone of the author.  Identify three words that contribute to this tone and explain their role in constructing his point of view.
  2. Discuss the author’s argument?  How does informal language and “anecdotal” evidence help to strengthen his claim?