Weekend Pop Culture: Starbucks and Create Jobs for America
So I was in Starbucks this week. Actually I’m in Starbucks every week. It’s somewhat dismaying and comforting that the woman behind the counter sees my car pull up and starts making my drink. Anyway, as I was waiting, I noticed that among the “freebies” was an infographic on newsprint about creating sustainable jobs. I couldn’t help it. I took one of the pamphlets and put it in my purse. As a result, I’ve been engrossed by the coverage of this topic for the entirety of this week.
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Create Jobs for USA is a partnership between Starbucks and the Opportunity Finance Network to create and sustain jobs. They work with a microfinance corporation that lends to small businesses that are in need. And while, it’s interesting that a corporation like Starbucks is donating 5 million towards this initiative and having customers donate too, but let’s get back to the marketing.
The infograhic is a remarkable source for classroom exercises. Think: image analysis, language analysis and evaluating argument. The good news? If you don’t frequent Starbucks or don’t want to be seen taking the pamphlets out of the store by the “purseful” some of the best graphics are available online at the Create Jobs for USA website. Today we’ll start by looking at the language/images of the organization itself. Tomorrow we’ll examine the media blitz that surrounded the initiative.
For the “panels” below determine if you’ll project them or have students works individually or in small groups to examine, assess and respond. These are only two examples of what you could use check the website to find others.